MISAF – Milan Shoes and Accessories Fair, reinvents itself, responding to the different way to plan events due to the sanitary emergency. The event will be held from the 5 to the 19 December in a completely digital way, becoming the first fair of the footwear and accessories field to be developed in 3D.
The new MISAF VIRTUAL EXHIBITION platform won’t only host the exhibitors coming from the Zhejiang, Fujiang, Guandong, Sichuan, Shandong, Jiangsu provinces and the main manufacturing areas in China, currently more than 200, but it will also host the professionals from other countries, exhibitors of the footwear and accessories field who are looking for new stages to present their products.
Students of The Brera Academy (Scenography school) developed the platform and virtual exhibition areas. Their project won the prize thanks to the theme “The line which never stops, meaning the direction towards the future and new developments”, connected to the current situation of the pandemic, which generated huge changes in the fashion world. The virtual experience will allow to widen business opportunities to exhibitors, buyers and all the players of the footwear world, on an international scale.
In the virtual stands, the products will be presented through videos or 3D images, with their technical data sheet; the operative modalities will be the matching between exhibitors and buyers, for the purchasing orders reception, and the exchange of information; the online chat will be used to communicate in a practical and quick way with all the participants of the fair, and the products catalogue will be online until the 8th of January 2021.
The complete version of the article is available here https://hubstyle.sport-press.it/2020/12/04/misaf-2020-digitale-e-internazionale/