The 2020 edition of Misaf – Milan Shoes and Accessories Fair, held virtually from 5 to 19 December, which hosted over 1,000 visitors from numerous mainly European countries, has ended. Sneakers are the most sought-after product for both the women’s and men’s segments, as due to the pandemic, the comfort of sports shoes has proved to be a winner on every occasion.
The opening ceremony was attended by Cavalier Mario Boselli, president of the Italy-China Foundation, with a video greeting, in which he exalted the importance of the event, which, although virtual, represents a new concrete and accessible way of interacting, such as to guarantee to the sector a continuity in the development of commercial relations.
The very appreciated customization of the platform was developed by the students of the Brera Academy (Scenography school), who explained the strong changes happened in the fashion world because of the pandemic, in which the online proposal is perceived as a re-launch opportunity, a direction towards the future.
The next appointment with Misaf – Milan Shoes and Accessories Fair, currently in definition, will be scheduled for 2021.
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